Grit X Grace is a locally designed and locally manufactured sustainably sourced swimwear and activewear brand. The brand was born out of a desire to make the world a better place, the ethics of which draw down to the very materials used in the brand's swing tags. I was tasked to create multiple written touch points including the website, social media content and the naming of the swimsuits themselves. I suggested a variety of South African women's names that reflected the target audience and spoke to them directly.
The Grit X Grace tone of voice is incredibly inclusive. It speaks to body positivity, sustainability, inclusivity and eco-consciousness.
