The initial challenge in coming up with a concept for this film was wanting something narrative-driven rather than a simple abstract showcase as so many fashion films are. It needed to take the viewer on a journey, and showcase the role of jewellery in people’s lives. Jewellery is transformative, and has the power to tell stories. Together with writer/director Aadil Dhalech, I set out to create this ambitious film which explores what a reminiscent day might be like for a seasoned actress with many roles under her belt. Visited by the memories of past roles, the actress reflects, somewhat bemusedly, and quietly celebrates the pleasant eccentricities of each character, that have, for better or worse, stuck with her. In the end, we’re left with more than a showcase of WAIF’s Technicolor Melodrama collection, we’re left with a story that portrays the philosophy behind the brand: Forever Pleasantly Eccentric.
Credits: Jewellery // Waif Director // Aadil Dhalech Producer // Gisèle Human & Zayd Halim Art Director // Gisèle Human Starring // Inge Beckmann Written by // Gisèle Human & Aadil Dhalech Cinematography // Devin Toselli Editor // Lucian Barnard Music // Nic Van Reenen Stylist // Gavin Collins Hair & Make-Up // Diana Asherson Colourist // Nic Apostoli Body double // Frances Marais
