I was tasked to write the brand bible for Krone MCC. Apart from writing the rules and regulations of copywriting, the project included a creative writing piece which imagined one of the brands' MCC's, Night Nectar, as if it were a person. This would function as a highly creative and imaginative reflection of the bubbly, thus giving the copywriter even more to work with when referring to the brand bible. Years later, the brand continues to stick with our original vision which is a testament to Hoick, but also Krone MCC's unshakeable brand identity.
Creative Agency - Hoick Studios
Copywriter - Gisele Human
Photographer - Kate McLuckie
