Waiflike ~ A Waif campaign
Reflecting the simple lines, textures and tones of the Waif range, this campaign was the collection of images that got Waif on the design map, leading the brand to be chosen as one of 40 Emerging Creatives with Design Indaba 2016. Art direction & Design // Gisèle Human Photographer // Travys Owen Model // Jessica Crichton at Boss H&MU // Alet Viljoen Intern // Githan Coopoo Paper Artwork // Claire Johnson Clothes // Phillip Obermeyer
