The Vital Strategies 'Stay Covid-19 Safe' campaign was produced at the beginning of the pandemic. The communication campaign had multiple touch points and remains available as a free downloadable toolkit, free to use by NGOs, governments and organisations. Our team was tasked to create health and safety educational content for individuals who have a basic (if any) understanding of the English language. Utilising simple language and visually clear animation, this campaign was seeded to NGOs around Northern Africa. Elements of the campaign were translated into Senegalese, Portuguese and French, making the content as widely accessible as possible. Aside from video content, the campaign included leaflets, social media content, posters and radio ads. My role in this project was to develop all messaging as well as work with the designer in developing the visual language of all elements.
